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Block-4 Ltd. |
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Providing design and construction work in Kharkiv |
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In March 1993: the industrial and construction enterprise
“4th Block, LTD” was established by the people who took part in the
elimination of consequences of the Chernobyl nuclear power plant accident.
Initially, the company was working in two directions: construction works
using the methods of industrial mountaineering and holding an
international exhibition of ecologically- motivated graphic arts and
posters. In the summer of 1999 a deep restructuring of the company with considerable changes in the body of founders and utter changes in the top management. Currently, the company is going through a period of rapid growth stemming from a professional approach in financial management, staff management and concentrating much effort on marketing issues. The company has a 5%market share in Kharkiv. Marketing, promotion, advertising: The company advertises its services to industrial companies management via sector magazines and bulletins, using direct mail of advertising materials and by direct contacts (talks over the phone followed by personal meetings); Every opportunity is used to carry out actions with a direct demonstration of working technologies and the customer objects (video films, photos, as well as direct demonstrations by performing some elements of work at the company’s own expense); Souvenirs having our company’s logos are produced and distributed among potential customers in order to remind them about the company’s services at the moment they feel a real need in them. In some cases, the company may carry out the preliminary study of an object at its own expense in order to persuade the customer that repair works are necessary. |
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Information supplied by the company July 2000. Page last updated: January 19, 2004
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