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Chuguev Food Plant |
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Providing mayonnaise to the Ukrainian market |
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In GeneralMayonnaise is a relative newcomer to the Ukrainian consumer. But an outsider browsing through the diversity of mayonnaise products lining the country’s new supermarket shelves wouldn’t know that. Independent market studies predict strong growth in this consumer niche over the next five years and beyond. Distinctive Characteristics “Chuguev Food Plant”, which products have brand name “Chuguev-product” entered this rapid-growth market a year and a half ago. By using top quality ingredients (premium sunflower oil, chief among them), the company is well on its way to establishing itself as a preferred brand. Its dynamic founder-president has pioneered the use of computer technology to quality-control his products consistency and freshness. Just recently, the company has introduced an innovative new dispenser package that has both consumer appeal and environmental sensitivity. One of the Chuguev’s success secrets is the exclusive use of sunflower oil in its products. Many knowledgeable food experts agree that as an ingredient in subtly-flavored products, sunflower oil is noticeably superior. As the producer of 22% of the world’s sunflower oil, Ukraine in an enviable commodity-supplier position. As an aggressive, creative and well-managed specialty-food supplier, Chuguev is in an excellent position to capitalize on and expand its already-established brand image. Goals for Ohio Visit "Chuguevproduct” stands a good chance of becoming the generally acknowledged leader in the specialty mayonnaise market in Ukraine. It could have the potential to succeed globally as well. To capitalize on its initial success, the company requires investment that goes beyond what it can generate from current earnings. Chuguev seeks direct or indirect investment to fund production enhancements and to build volume. It is also open to joint venture and other possible collaborations that could bring its products to the United States. It would like to learn about U.S. equipment and technology that could improve its production process. |
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Information supplied by the Company December 2001. Page last updated: January 19, 2004
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