In 1998 Daria CJSC was founded with foreign funding to produce different types of ice-cream. The enterprise sells its products primarily in Kharkiv and Kharkiv oblast as well as Eastern Ukraine (Lugansk, Dniepropetrovsk, Donetsk and Poltava oblasts). Daria is located within the Kharkiv Milk Plant and rents space from them. They have 43 products, of which 15 are ice cream. This is the largest product range of any milk company.
Distribution: The enterprise sells its products both through small and large wholesale companies and directly to retail stores and outlets. The company has a market share of 4 %. The company participated in the Marshall Plan study tours and now understands the need for a marketing department. They have a new aggressive sales manager who is opening up new markets, particularly in Kiev.
The company produces the following:
- Packed ice cream brands “Mermaid”, “Simba”, “Zazu”, “Jerry”, “Balu”, “Alladin”and “Zebra”.
- Chocolate ice-cream (boxes)
- Family ice-cream (vanilla and chocolate, packed in boxes)
- Sherbet
Company advantages:
- High quality and attractive packaging
- Wide range of products
- Up-to-date production technologies
- Natural ecologically pure raw materials
- Reasonable prices
- Contact
- Tetyana Kovalyova, Production Manager
- Postal address
- Daria
- 149, Roganskaya Str.
- Kharkiv, 61172
- Ukraine
- Telephone
- +380-572-16-37-56
- FAX
- +380-0572-16-37-57
- Electronic mail
- None
Information supplied by the company February 2000. Page last updated: January 19, 2004
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