“Karavay” JSC is a huge company producing and selling bakery products in the city of Kharkiv. The enterprise includes 3 huge bread baking plants and 3 rather large bakeries with production volume equal to 150-200 tons a day. The company employs 1100 persons.
The market share of the enterprise is rather large – about 35-40 %. The volume of sales are:
1997 – 47180 tons;
1998 – 39533 tons;
1999 – 30000 tons.
The production volume has been reduced because of growing competition. In addition, several enterprises of the company were closed for different reasons (obsolete equipment, bad location, etc.).
Distribution channels: wholesale and sales through company stores and kiosks.
The company has obtained a stable position at the market. The quality of products is rather high. The production technology and equipment that is used for baking “Ukrainski” bread are unique, that is why this item does not have imitators in the Kharkiv market.
The company provides the following:
- Bread
- Rolls
- Buns
- Bakery goods
Goals of the company are the following:
-
To save the production capacity.
-
To make traditional products which are in great demand.
-
To develop a company retail network.
-
To give particular attention to marketing and distribution issues.
- Contact
- Boris Ivakin
- Postal address
- Karavay
- 55, Polevaya Str.
- Kharkiv, 61001
- Ukraine
- Telephone
- +380-572-27-97-52
- FAX
- None
- Electronic mail
- None
Information supplied by the company February 2000. Page last updated: January 19, 2004
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