Komsomolskaya Pravda is an agricultural gardening enterprise.
The enterprise is located 110 km to the south-east of Kharkov, 15 km. from
the town of Pervomaysk. It is closely located to car and rail roads.
The fruit bearing gardens occupy the territory of 700 hectares.
Competitive
advantages:
-
High
product quality;
-
High demand for the apple concentrate at the external market (due to the
high level of acidity);
-
Availability of a constant consumer of the fresh and concentrated juice (Interfruit
Company), which is located in the territory of the company;
-
Gardening
areas are preserved and partially rejuvenated in spite of the overall
tendency of the decline of gardening farms
-
Processing facilities are preserved and kept operational
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The company provides the following:
- Fruit and berries production, including vegetable growing;
- Cattle breeding (mainly for internal needs);
- Processing and storing of fruit and vegetable produce;
- Fresh fruits and berries;
- Natural apple juice;
- Apple concentrated juice;
- Apple jam.
Company’s market share on apple concentrate
production is:
In Eastern Ukraine: 1996-80%; 1998-97%
In all of Ukraine- about 12-15%.
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