This Closed Joint Stock Company, has 150 employees at its four retail outlets and
sausage production facilities.
Master Holding is a young aggressive firm that recently started in the retail business and
has grown rapidly. In addition to their own four retail outlets, they distribute to over
400 other retailers throughout Ukraine.
The Company advertises heavily and feels it is very effective.
The retail outlets are clean and efficient and clearly appeal to the more affluent
shopper.

Raw materials are a major concern for the company. There is little beef or pork
available in Ukraine since 80% of the pork has been exported. Also, many cooperative farms
are slaughtering their herds and giving the meat to their employees in lieu of cash.
Imported pork is both costly, due to high duties, and of low quality. Accordingly, the
company plans to start a cattle and pig breeding operation in the Dnepropetrovsk region.
They felt that it was necessary to both breed and process in order to be profitable. |

The company currently handles the following lines:
- Tobacco:
- Philip Morris
- R. J. Reynolds
- British Imperial Tobacco
- Food:
- Kraft
- Sausage of their own manufacture
- Beer:
- Guinness
- Tuborg
- Heineken

There are 36 people working in the meat processing operation works two shifts per day.
They produce 4-6 tons per shift, of which 3.5 tons is not smoked and 1.5 tons is smoked.
The company has plans to offer 35 different products, half of which are cheaper types of
sausage for the low and medium income customers. They can currently provide 3% of the
total City and Oblast demand for sausage. Therefore, they would like to double their
production and this will require more powerful equipment and another building. They are
currently looking for $500,000 in investments from the West. |